The average person who needs a lawyer can’t typically afford one. That’s what billing is for—you don’t expect your clients to pay all their costs upfront. Perhaps you require a retainer to start, followed by monthly payments. 

People may not know what they need to bring with them, or that they need to bring anything at all. Of course, the exact paperwork or documents you need may vary depending on the specific claim or case they have, but you can at least provide a general answer here. Let them know that they should bring any relevant paperwork, their ID, any existing legal documentation (including police records), and so forth. 

This one should be pretty obvious. People need to know what you do. Not all lawyers handle all types of cases—make sure you make it clear for people, so you don’t waste their time. When it comes to legal issues, people have enough to worry about. Trying to figure out whether or not you’ll handle their case is not something they want to add to their list.

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